The Outcome

I created a one-stop surf shop, Totally Tidal, that balances both quality and quantity while established a community for those passionate about surfing. Unlike the popularized idea of a "surf shop," this company has a knowledgable staff, and sells whatever authentic and quality items you may need. The brochure highlights this by providing details about surf boards, surf wear, and other gear. The clean gridding, typography, and colors help the brand paddle out with professionalism, while still catching the laid-back, sun-drenched vibe that makes surf culture so inviting.