Not A Toy- Brand Book + Packaging
The Task
The project required creating a fictional company and developing its full brand identity. This included establishing brand values, selecting typography and color systems, designing a logo, and compiling a comprehensive brand guidelines book to ensure visual consistency across various applications.
The Outcome
I created a vintage collectable "toy" robot company with a sarcastic personality- hence the name "Not a Toy." My brand's collectible items combine vintage nostalgia with modern and dynamic styles and visuals. The brand book includes all the details including this brand's playful typography and punchy color palette.
